Turbo Charge Your Dental or Chiropractic Practice: August 2010

Tuesday, August 17, 2010

You missed it if you don't have referral cards! Do this before dental postcards or chiropractic postcards!

So everyone wants new patients but why are you neglecting your existing patients? Want to know the most effective and affordable tools in dental marketing and chiropractic marketing….. Then Do this first!

Don’t send out Dental Postcards or Chiropractic Postcards until you’ve done your due diligence and built your practice from within first!

The referral booster employs your existing patients who already like you and want to refer to you. Highlighting ailments, creating incentives, and building a sense of urgency all add to the effectiveness. The referral booster includes oversized, custom designed, professional posters for you to strategically place in the office. The posters highlight who to refer and exciting incentives that encourages your patients to refer. Referral cards are included with the referral booster. These referral cards are custom designed to fit the style of your practice and include strategic elements to attract new patients.

Sound too simple? In fact every element of the program is purposefully designed to maximize referrals and increase retention. However, implementation is very easy to ensure it is used and you get good results!

It is foolish to implement Yellow Pages, postcards, newsletters, Facebook ads, Google Ad Words, or even screening before implementing the Referral Booster. Why you ask, because of return on investment! This is the most effective and affordable marketing tool available. It is very common to receive over $100 for every $1 you invest in the Referral Booster. It is almost impossible to see this kind of return from any other marketing program.

Attached is a sample dental referral card. This card is something we insist every practice have on file and hand out to existing patients. We provide this for FREE to all our clients who sign up for the referral booster for a year. WOW A YEAR? Sounds like a long time doesn’t it. Not at only $168 per month. The most affordable and effective dental marketing and chiropractic marketing you can do. REMEMBER do this before dental postcards or chiropractic postcards!

Call 360-326-8896 and mention this blog for $100 off your first month. YEP, that’s only $68 for your first month of the Referral Booster.

You have nothing to lose and only new patients to gain! Only $68 to start, Money Back Guarantee, more new patients, and better retention….Why not sign up now?

John Prepula

Office: (360) 326-8896

Cell: (360) 619-8522

Dental Postcards

Chiropractic Postcards

Dental marketing

Chiropractic Marketing

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Tuesday, August 10, 2010

Dental postcards don't work!

Dental Postcards DON’T WORK! Chiropractic Postcard don’t work either! I’ve talked to numerous dentists and chiropractors who have tried dental postcards and chiropractic postcards but don’t get new patients from them. So is it safe to say that effective dental marketing and chiropractic marketing should not include dental postcards or chiropractic postcards? For most of you NO YOU SHOULDN’T DO POSTCARDS because you don’t do them right!

Every doctor that I spoke with who does not get good results from dental or chiropractic postcards makes ___ deadly mistakes.

1. The card isn’t designed right! Typically the dentist or chiropractor wants to dictate how a postcard should be designed. This results in a card that attracts doctors not patients.

2. They are not consistent in their postcard mailings. Postcards require consistency, to mail out once or twice or to have huge gaps between mailings is going to result in minimal success.

3. Poor Offer or reason to visit the office displayed on card. Many times the offer or reason why the doctor differentiates from the completion isn’t present or just plain sucks.

4. Reach the wrong demographic. Some people will just never come to your office. Reach the right people with the right message, the right incentive, and you’ll get new patients.

Dental postcards and chiropractic postcards are one of the most effective tools in dental marketing and chiropractic marketing to attract new patients. In order for them to work, they must be done right! If you are going to hire JustUs Dental Marketing or JustUs Chiropractic Marketing to implement your postcards, listen to us! We do this every day and know what it takes to be successful. Your success is our success. Just like you know what your patients need to cure their issues, we know what our dental and chiropractic clients need to get new patients. Many times our advice won’t be what you want to hear, but it will be honest and what you need.

Postcards take Time! Our clients with the best results send postcards every month.

Have an attractive offer. Offers don’t pull “coupon” type of patients only. Read the millionaire next door! Everyone wants an incentive to visit your practice. Give them a reason!

Reach the people who have the means and desire to visit your practice.

For a Marketing consultation and advice to boost your practice call 360-326-8896 and if you mention you read this blog we’ll discount the normal $150 fee to only $19! Yes a 1 hour marketing consultation with good information you can use to boost your practice! Call today!