Dental Postcards DON’T WORK! Chiropractic Postcard don’t work either! I’ve talked to numerous dentists and chiropractors who have tried dental postcards and chiropractic postcards but don’t get new patients from them. So is it safe to say that effective dental marketing and chiropractic marketing should not include dental postcards or chiropractic postcards? For most of you NO YOU SHOULDN’T DO POSTCARDS because you don’t do them right!
Every doctor that I spoke with who does not get good results from dental or chiropractic postcards makes ___ deadly mistakes.
1. The card isn’t designed right! Typically the dentist or chiropractor wants to dictate how a postcard should be designed. This results in a card that attracts doctors not patients.
2. They are not consistent in their postcard mailings. Postcards require consistency, to mail out once or twice or to have huge gaps between mailings is going to result in minimal success.
3. Poor Offer or reason to visit the office displayed on card. Many times the offer or reason why the doctor differentiates from the completion isn’t present or just plain sucks.
4. Reach the wrong demographic. Some people will just never come to your office. Reach the right people with the right message, the right incentive, and you’ll get new patients.
Dental postcards and chiropractic postcards are one of the most effective tools in dental marketing and chiropractic marketing to attract new patients. In order for them to work, they must be done right! If you are going to hire JustUs Dental Marketing or JustUs Chiropractic Marketing to implement your postcards, listen to us! We do this every day and know what it takes to be successful. Your success is our success. Just like you know what your patients need to cure their issues, we know what our dental and chiropractic clients need to get new patients. Many times our advice won’t be what you want to hear, but it will be honest and what you need.
Postcards take Time! Our clients with the best results send postcards every month.
Have an attractive offer. Offers don’t pull “coupon” type of patients only. Read the millionaire next door! Everyone wants an incentive to visit your practice. Give them a reason!
Reach the people who have the means and desire to visit your practice.
For a Marketing consultation and advice to boost your practice call 360-326-8896 and if you mention you read this blog we’ll discount the normal $150 fee to only $19! Yes a 1 hour marketing consultation with good information you can use to boost your practice! Call today!
John Prepula
Office: (360) 326-8896
Cell: (360) 619-8522
Looks like a very effective post Dental Postcards
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